The harpsichord-heavy, neo-psychadelic, always inimitable New Lines called on Prescient Media to design a record cover for a single to be released on the French Beko Digital Single site.

Beko has a pretty spare aesthetic, and had never encountered an artist who wanted its own album cover for a release, but in this, as in all things, The New Lines broke new ground. They wanted something in the spirit of Beko’s hyper-geometric color-bar covers…

beko-sample-cover

…but with a little more life to it. A little more psychadelic flair. And a reference to something either odd or flat-out disturbing. Say, Easter Island. Or the movie Holy Mountain. Or Joseph Goebbels.

Something a little more like:

beko-single-cover

Or:

beko-single-cover-holymountain

Or else:

beko-single-cover-goebbels

In the end, Beko insisted on doing it’s own auto-generated color-bar box, but happily for The New Lines, the single didn’t go unnoticed. And that’s the important thing in the end.

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