So you want to brand a city?
August 3, 2010 | Tags: cities, gallery, identity design, logo design, showcase
When I studied typography with the legendary Ed Benguiat — type designer extraordinaire, with some 700+ typefaces to his name (and a second career as a jazz drummer) — he said that there was one project he’d always dreamt of: branding an airline. The scope, the scale, the range…what’s not to get excited over?
And if you like that idea, what about branding a city?
Start researching the competition at Stadtlogo Design, a huge and endlessly fascinating gallery of logos designed for cities. It’s heavy on European examples, since the site is the work of German economist Wilfried Weisenberger (and is in German), but there are plenty of U.S. examples too.
The work ranges from the lovely…
…to the hideous…
…from the somewhat too abstract…
…to the definitely too literal…
…from the Abstract Expressionist-inspired…
…to the 60s-inspired…
…to the Clip Art-inspired…
…to the…well…uninspired…
…to the just plain bizarre:
