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	<title>Prescient Media</title>
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	<link>http://prescient-media.com</link>
	<description>We build beautiful, functional websites that put usability first — which means Google loves them as much as our clients do. Let us build you one. You'll be happy you did.</description>
	<pubDate>Tue, 05 Jan 2010 07:15:05 +0000</pubDate>
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	<language>en</language>
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			<item>
		<title>Italian Daydreams</title>
		<link>http://prescient-media.com/2010/01/italian-daydreams/</link>
		<comments>http://prescient-media.com/2010/01/italian-daydreams/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 07:15:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Featured]]></category>

		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://prescient-media.com/?p=271</guid>
		<description><![CDATA[As the first step in the creation of a full-fledged daily email service and web archive devoted to Italian food, wine, travel, and culture from award-winning online publisher Kathy McCabe, Prescient Media created a visual identity for ItalianDaydreams.com, followed the design and deployment of a signup page and e-book distribution system integrated with the MailChimp email platform.]]></description>
			<content:encoded><![CDATA[<p><img src="http://prescient-media.com/wp-content/uploads/2010/01/idd-626x450.jpg" alt="idd-626x450" title="idd-626x450" width="626" height="450" class="alignnone size-full wp-image-272" /></p>
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		<item>
		<title>The beauty of the flying shoe</title>
		<link>http://prescient-media.com/2009/09/the-beauty-of-the-flying-shoe/</link>
		<comments>http://prescient-media.com/2009/09/the-beauty-of-the-flying-shoe/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 03:48:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[blog]]></category>

		<category><![CDATA[graphic design]]></category>

		<category><![CDATA[high art]]></category>

		<category><![CDATA[illustration]]></category>

		<category><![CDATA[inspiration]]></category>

		<category><![CDATA[publication design]]></category>

		<guid isPermaLink="false">http://prescient-media.com/?p=255</guid>
		<description><![CDATA[Browsing through the inspiring gallery of winning designs from the Society of Publication Designers&#8217; 2008 competition, I came across this image, a Merit Award winner in the front/back of book category by designer/art director Eva Spring and illustrator Alli Arnold:

Aside from the charm and simplicity of the image, what struck me was the shoe – [...]]]></description>
			<content:encoded><![CDATA[<p>Browsing through the inspiring <a href="http://www.spd.org/winners08/">gallery</a> of winning designs from the Society of Publication Designers&#8217; 2008 competition, I came across this image, a Merit Award winner in the front/back of book category by designer/art director Eva Spring and illustrator Alli Arnold:<br />
<a href="http://www.spd.org/winners08/merit/real-simple-3.php"><img src="http://prescient-media.com/wp-content/uploads/2009/09/552a_restrict_height_500.jpg" alt="simple_solutions" title="simple_solutions" width="413" height="500" class="alignnone size-full wp-image-256" /></a><br />
Aside from the charm and simplicity of the image, what struck me was the shoe – straight out of Jean-Honoré Fragonard&#8217;s <em>The Shoe</em>:<br />
<img src="http://prescient-media.com/wp-content/uploads/2009/09/fragonard_swing.jpg" alt="fragonard_swing" title="fragonard_swing" width="509" height="650" class="alignnone size-full wp-image-259" /><br />
Of all the great things about the painting, nothing is better than the shoe. And that shoe was on my mind because I&#8217;d seen it this weekend at the Brooklyn Museum <a href="http://www.brooklynmuseum.org/exhibitions/yinka_shonibare_mbe/">Yinka Shonibare</a> exhibition:<br />
<img src="http://prescient-media.com/wp-content/uploads/2009/09/yinka_shonibare596.jpg" alt="yinka_shonibare" title="yinka_shonibare" width="596" height="447" class="alignnone size-full wp-image-261" /><br />
A good idea is a good idea, wherever you steal it from.</p>
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		<item>
		<title>Fun and games for typomaniacs</title>
		<link>http://prescient-media.com/2009/09/typography-fun-and-games/</link>
		<comments>http://prescient-media.com/2009/09/typography-fun-and-games/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 20:54:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[blog]]></category>

		<category><![CDATA[arial]]></category>

		<category><![CDATA[fun]]></category>

		<category><![CDATA[games]]></category>

		<category><![CDATA[helvetica]]></category>

		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://prescient-media.com/?p=246</guid>
		<description><![CDATA[It&#8217;s impossible to study typography without turning into a bit of what the great Erik Spiekermann calls a typomaniac:
[It's] an incurable if not mortal disease. I can&#8217;t explain it, I just like looking at type. I just get a total kick out of it. &#8230; Other people like looking at bottles of wine or girls&#8217; [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s impossible to study typography without turning into a bit of what the great <em></em><a href="http://spiekermann.com/">Erik Spiekermann</a> calls a <a href="http://www.youtube.com/watch?v=McZSUjP1AcE#t=1m48s">typomaniac</a>:</p>
<blockquote><p>[It's] an incurable if not mortal disease. I can&#8217;t explain it, I just like looking at type. I just get a total kick out of it. &#8230; Other people like looking at bottles of wine or girls&#8217; bottoms, I get my kicks out of looking at type. It&#8217;s a little worrying, I must admit.</p></blockquote>
<p>For incurable typomaniacs and those just starting down the road, here&#8217;s a trio of font games you&#8217;ll find a lot more fulfilling than Minesweeper ever was. In the bad, bad old days.</p>
<h3><a href="http://www.mimeartist.com/helvetica/">Helvetica vs. Arial</a></h3>
<p><a href="http://www.mimeartist.com/helvetica/"><img class="alignnone size-medium wp-image-247" title="helvetica_arial_battle" src="http://prescient-media.com/wp-content/uploads/2009/09/helvetica_arial_battle-300x206.jpg" alt="helvetica_arial_battle" width="300" height="206" /></a><br />
Do Tekken-style battle (sort of) as the hopping, high-jumping Helvetica against the Microsoft-imposed mediocrity of Arial.</p>
<h3><a href="http://ilovetypography.com/fontgame/">The Rather Difficult Font Game</a></h3>
<p><a href="http://ilovetypography.com/fontgame/"><img class="alignnone size-medium wp-image-248" title="difficult_font_game" src="http://prescient-media.com/wp-content/uploads/2009/09/difficult_font_game-300x231.jpg" style="border:1px solid #acacac" alt="difficult_font_game" width="300" height="231" /></a><br />
Big, clean, pretty font identification practice from the good folks at <a href="http://www.ilovetypography.com">I Love Typography</a>. Rather difficult, as it turns out.</p>
<h3><a href="http://www.deep.co.uk/games/font_game/">Deep Font Challenge</a></h3>
<p><a href="http://www.deep.co.uk/games/font_game/"><img class="alignnone size-medium wp-image-250" title="deep_font_challenge" src="http://prescient-media.com/wp-content/uploads/2009/09/deep_font_challenge-300x218.jpg" alt="deep_font_challenge" width="300" height="218" /></a><br />
Font ID meets the old carnival  shooting gallery. Timed and progressively more difficult. Great fun. In a really, really dorky way.</p>
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		<item>
		<title>Typography porn</title>
		<link>http://prescient-media.com/2009/08/typography-porn/</link>
		<comments>http://prescient-media.com/2009/08/typography-porn/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 16:37:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[blog]]></category>

		<category><![CDATA[graphic design]]></category>

		<category><![CDATA[type]]></category>

		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://prescient-media.com/?p=238</guid>
		<description><![CDATA[I hadn&#8217;t had a proper fix since Alki1&#8217;s International Typographic Style photo set on Flickr. Then I ran across the blog of Jessica Hische, a Brooklyn-based designer and illustrator who specializes in hand lettering. Really pretty hand lettering.



]]></description>
			<content:encoded><![CDATA[<p>I hadn&#8217;t had a proper fix since Alki1&#8217;s <a href="http://www.flickr.com/photos/20745656@N00/sets/72157617966230965/">International Typographic Style photo set</a> on Flickr. Then I ran across the blog of Jessica Hische, a Brooklyn-based designer and illustrator who specializes in hand lettering. <em>Really pretty</em> hand lettering.</p>
<p><a href="http://jessicahische.blogspot.com/2009/08/i-just-finished-up-letterpressing-these.html"><img class="size-full wp-image-239 alignnone" title="alpha-poster1" src="http://prescient-media.com/wp-content/uploads/2009/08/alpha-poster1.jpg" alt="alpha-poster1" width="500" height="661" /></a></p>
<p><a href="http://www.flickr.com/photos/printmag/3723980555/"><img class="alignnone size-full wp-image-240" title="3723980555_bae0b07c80" src="http://prescient-media.com/wp-content/uploads/2009/08/3723980555_bae0b07c80.jpg" alt="3723980555_bae0b07c80" width="500" height="423" /></a></p>
<p><a href="http://jessicahische.blogspot.com/2009/05/congratulations-to-john-hendrix-and-his.html"><img class="alignnone size-full wp-image-241" title="hendrix" src="http://prescient-media.com/wp-content/uploads/2009/08/hendrix.jpg" alt="hendrix" width="500" height="628" /></a></p>
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		<title>Wordpress NYC logo competition</title>
		<link>http://prescient-media.com/2009/08/wordpress-nyc-logo-competition/</link>
		<comments>http://prescient-media.com/2009/08/wordpress-nyc-logo-competition/#comments</comments>
		<pubDate>Wed, 19 Aug 2009 15:46:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[blog]]></category>

		<category><![CDATA[identity design]]></category>

		<category><![CDATA[logo design]]></category>

		<category><![CDATA[NYC]]></category>

		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://prescient-media.com/?p=232</guid>
		<description><![CDATA[WordCamp NYC, a two-day conference of WordPress users, designers, developers, educators and enthusiasts in NYC, is still a few months off &#8212; Nov. 14-15 &#8212; but the event&#8217;s logo competition deadline is coming up fast: Aug. 31.
It&#8217;s too good a chance to pass up. As the call for entries points out, &#8220;if your logo is [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" title="Wordpress logo" src="http://prescient-media.com/wp-content/uploads/2009/08/grey-xl.png" alt="" width="250" height="250" /><a href="http://2009.newyork.wordcamp.org/">WordCamp NYC</a>, a two-day conference of WordPress users, designers, developers, educators and enthusiasts in NYC, is still a few months off &#8212; Nov. 14-15 &#8212; but the event&#8217;s <a href="http://2009.newyork.wordcamp.org/2009/07/24/logo-contest-again/">logo competition</a> deadline is coming up fast: Aug. 31.</p>
<p>It&#8217;s too good a chance to pass up. As the <a href="http://2009.newyork.wordcamp.org/2009/07/24/logo-contest-again/">call for entries</a> points out, &#8220;if your logo is chosen, it will appear on hundreds of attendee t-shirts, on web sites receiving millions of hits, and on all the printed materials at the actual event in October.&#8221;</p>
<p>Click <a href="http://2009.newyork.wordcamp.org/2009/07/24/logo-contest-again/">here</a> for full rules.</p>
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		<title>More &#8216;pointless babble&#8217; on Twitter than, well, anything else</title>
		<link>http://prescient-media.com/2009/08/more-pointless-babble-on-twitter-than-well-anything-else/</link>
		<comments>http://prescient-media.com/2009/08/more-pointless-babble-on-twitter-than-well-anything-else/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 22:38:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[blog]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[self-promotion]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://prescient-media.com/?p=229</guid>
		<description><![CDATA[Twitter poll shocker &#8212; or not &#8212; from a cleverly tech-news-making study by Pear Analytics: more tweets fall in the category of &#8220;Pointless Babble&#8221; (40.55%) than any other (News, Spam, Self-Promotion, Conversational and Pass-Along Value).
There&#8217;s plenty to dispute in the categorization, methodology, and meaning of the results, but one of the most interesting results was [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-230" title="press-bird" src="http://prescient-media.com/wp-content/uploads/2009/08/press-bird.gif" alt="press-bird" width="201" height="157" />Twitter poll shocker &#8212; or not &#8212; from a cleverly tech-news-making study by <a href="http://www.pearanalytics.com">Pear Analytics</a>: more tweets fall in the category of &#8220;Pointless Babble&#8221; (40.55%) than any other (News, Spam, Self-Promotion, Conversational and Pass-Along Value).</p>
<p>There&#8217;s plenty to dispute in the categorization, methodology, and meaning of the results, but one of the most interesting results was accidental, namely:</p>
<blockquote><p>Our initial hypothesis that we intended to prove was that Twitter was being used predominantly for self-promotion. These are tweets that are trying to push a product, service or have a distinct “Twitter only offer” of some kind.</p></blockquote>
<p>Surprisingly for Pear, only 5.85% of the tweets they tracked (2,000 public tweets over two weeks) fell into the &#8220;Self-Promotion&#8221; category.</p>
<p>A selfless lot, Twitter users. Or else it&#8217;s evidence that some of the ten-thousand odd self-proclaimed social media gurus ready to charge hundreds of dollars an hour to tell small business owners how to tweet their way to success may know a little less than they pretend to.</p>
<p>Pear plans to repeat the study each quarter to track trends. It&#8217;ll be interesting to watch.</p>
<p>Download the full results <a href="http://www.pearanalytics.com/wp-content/uploads/2009/08/Twitter-Study-August-2009.pdf">here</a> (PDF).</p>
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		<title>A Little Wordpress Love</title>
		<link>http://prescient-media.com/2009/08/a-little-wordpress-love/</link>
		<comments>http://prescient-media.com/2009/08/a-little-wordpress-love/#comments</comments>
		<pubDate>Sun, 09 Aug 2009 08:14:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[blog]]></category>

		<category><![CDATA[blogging]]></category>

		<category><![CDATA[CMS]]></category>

		<category><![CDATA[design]]></category>

		<category><![CDATA[development]]></category>

		<category><![CDATA[resources]]></category>

		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://prescient-media.com/?p=223</guid>
		<description><![CDATA[Being as big a fan as I am of Wordpress &#8212; which powers this site and many others I&#8217;ve built &#8212; I couldn&#8217;t miss the opportunity to share a little guidance I recently offered a web designer friend who&#8217;s new to Wordpress via e-mail:
The best place to start if you want to use WP as [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.wordpress.org"><img class="alignleft size-full wp-image-224" title="Wordpress logo" src="http://prescient-media.com/wp-content/uploads/2009/08/grey-xl.png" alt="Wordpress logo" width="250" height="250" /></a>Being as big a fan as I am of <a href="http://wordpress.org">Wordpress</a> &#8212; which powers this site and <a href="http://prescient-media.com">many others I&#8217;ve built</a> &#8212; I couldn&#8217;t miss the opportunity to share a little guidance I recently offered a web designer friend who&#8217;s new to Wordpress via e-mail:</p>
<p>The best place to start if you want to use WP as a blogging tool within an existing website (and on many other WP how-tos) is the relevant article in the <a href="http://codex.wordpress.org/Integrating_Wordpress_with_Your_Website">WP Codex</a>, which can be a little dry but is quite thorough.</p>
<p>An incredibly useful general info source is <a href="http://smashingmagazine.com">Smashing Magazine</a>, which as you  know is the no. 2 most popular and best-loved web design blog after <a href="http://www.alistapart.com">A List Apart</a>. Smashing is very WP-friendly and has a whole host of WP resources and tutorials <a href="http://www.smashingmagazine.com/tag/wordpress/">here</a>.</p>
<p>The best way to understand WP from the inside out is in two steps.</p>
<p>First, just do a fresh install somewhere on your own site, download a few themes from one of <a href="http://www.smashingmagazine.com/2009/05/18/100-amazing-free-wordpress-themes-for-2009/">Smashing&#8217;s Wordpress theme galleries</a> or the <a href="http://www.wordpress.org/extend/themes">official WP gallery</a>, and start messing around, adding plugins, making sample posts and pages, sticking widgets in here or there. The WP 2.7+ backend is incredibly intuitive and requires virtually no explanation for basic functionality.</p>
<p>Once you want to get in under the hood and figure out what to do with the PHP and CSS files in the Appearance&gt;Editor to make fully customized sites with real CMS functionality for clients, read through <a href="http://themeshaper.com/wordpress-themes-templates-tutorial/">this great Themeshaper tutorial</a>.</p>
<p>When you understand all the pieces of the puzzle that go into a typical theme, you&#8217;ll understand how to do just about anything you like.</p>
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		<title>Prescient Media puts Baconfest Chicago online!</title>
		<link>http://prescient-media.com/2009/07/prescient-media-puts-baconfest-chicago-online/</link>
		<comments>http://prescient-media.com/2009/07/prescient-media-puts-baconfest-chicago-online/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 09:14:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[blog]]></category>

		<category><![CDATA[bacon]]></category>

		<category><![CDATA[baconfest]]></category>

		<category><![CDATA[food]]></category>

		<category><![CDATA[new work]]></category>

		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://prescient-media.com/?p=212</guid>
		<description><![CDATA[Drop in on the freshly-launched website of Baconfest Chicago &#8212; and if you can, drop in on the festival itself on Oct. 25!
This isn&#8217;t the first Baconfest in the country, but there isn&#8217;t a square inch of America where it fits better. A dangerously delicious time guaranteed for all.
]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-213" title="baco_626x4681" src="http://prescient-media.com/wp-content/uploads/2009/07/baco_626x4681-300x224.png" alt="baco_626x4681" width="300" height="224" />Drop in on the freshly-launched website of <a href="http://baconfestchicago.com/">Baconfest Chicago</a> &#8212; and if you can, drop in on the festival itself on Oct. 25!</p>
<p>This isn&#8217;t the first Baconfest in the country, but there isn&#8217;t a square inch of America where it fits better. A dangerously delicious time guaranteed for all.</p>
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		<title>Baconfest Chicago</title>
		<link>http://prescient-media.com/2009/07/baconfest-chicago/</link>
		<comments>http://prescient-media.com/2009/07/baconfest-chicago/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 09:05:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Featured]]></category>

		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://prescient-media.com/?p=204</guid>
		<description><![CDATA[Just completed: the online home of Baconfest Chicago! Oct. 25, 2009...Bacon-lovers take note. The site includes featured video and blog post sections on the homepage, a live Twitter feed, and full integration with other social media outlets.]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-205" title="baco_626x468" src="http://prescient-media.com/wp-content/uploads/2009/07/baco_626x468.png" alt="baco_626x468" width="626" height="468" /></p>
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		<title>Prescient Media designs for The New Lines</title>
		<link>http://prescient-media.com/2009/06/prescient-media-designs-for-the-new-lines/</link>
		<comments>http://prescient-media.com/2009/06/prescient-media-designs-for-the-new-lines/#comments</comments>
		<pubDate>Sat, 27 Jun 2009 07:43:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[blog]]></category>

		<category><![CDATA[graphic design]]></category>

		<category><![CDATA[music]]></category>

		<category><![CDATA[poster design]]></category>

		<category><![CDATA[The New Lines]]></category>

		<guid isPermaLink="false">http://prescient-media.com/?p=200</guid>
		<description><![CDATA[As brutal as the New York weather has been in recent weeks &#8212; and promises to be for at least another week &#8212; the rain last Sunday was just sporadic enough to let much of the Make Music NYC festival go off as planned: 850 concerts of every conceivable type in every corner of the [...]]]></description>
			<content:encoded><![CDATA[<p>As brutal as the New York weather has been in recent weeks &#8212; and promises to be for at least another week &#8212; the rain last Sunday was just sporadic enough to let much of the Make Music NYC festival go off as planned: 850 concerts of every conceivable type in every corner of the city, especially outdoors.</p>
<p><a href="http://myspace.com/thenewlines">The New Lines</a>, a Brooklyn-based band that plays reverby, melancholy, melodic pop influenced in equal measures by <a href="http://www.houseoftomorrow.com">Stephin Merritt</a>, <a href="http://www.youtube.com/watch?v=Zw5ztuhEat4">Broadcast</a>, and <a href="http://www.youtube.com/watch?v=4yTIpcwBTTs">Joy Division</a>, had a pair of concerts at the festival. Mastermind multi-instrumentalist Hewson Chen asked Prescient Media to produce a poster in the old Bauhaus spirit for a pair of concerts it played that day.</p>
<p>If you were around Williamsburg/Bushwick that Saturday night or Sunday, you may have seen the result:</p>
<p><img class="alignleft size-full wp-image-201" title="poster-2-small" src="http://prescient-media.com/wp-content/uploads/2009/06/poster-2-small.jpg" alt="poster-2-small" width="500" height="668" /></p>
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