http://prescient-media.com Sun, 05 Sep 2010 08:05:51 +0000 http://backend.userland.com/rss092 en Well, even Google nods from time to time. From Salon.com's Scott Rosenberg, a fairly hilarious case that's bound to encourage all the worst in the phony-content-creation world. Now, most folks with a conscience—and an understanding of how Google crawls the web—maximize their Google search ranking through good, clean code and substantial, regularly ... http://prescient-media.com/2010/09/google-gets-gamed/ Some months ago, in a great little bookstore in Prospect Heights, Brooklyn—the kind of place that stay open later than some of the local bars—I was stopped in my tracks by a shelf of beautiful little paperbacks that looked like a novelty letterpress imprint from some local basement publisher: Upon closer ... http://prescient-media.com/2010/08/retro-modern-letterpress-book-cover-design-or-the-pleasures-of-nostalgia/ From designer/illustrator Eric Carl, a great Flickr set of vintage logos from a mid-70s World of Logotypes collection. Lots to learn from a more innocent, Illustrator-free era, when you could be damn sure that the logo was going to reproduce well in black and white. Some highlights: http://prescient-media.com/2010/08/disco-era-logo-love/ When I studied typography with the legendary Ed Benguiat — type designer extraordinaire, with some 700+ typefaces to his name (and a second career as a jazz drummer) — he said that there was one project he'd always dreamt of: branding an airline. The scope, the scale, the range...what's not ... http://prescient-media.com/2010/08/so-you-want-to-brand-a-city/ Just back from Animation Block Party, a three-day festival of short animated films in Brooklyn — many of them BFA thesis projects, some of them stunning. The standout for me was Marvelous Keen Loony Bin, the 2005 senior degree animation project by RISD grad Lizzi Akana, now a Brooklyn-based animator and illustrator. Like all great ... http://prescient-media.com/2010/08/marvelous-keen-loony-art/ Too good not to pass on: the Grey ad agency's campaign for Pilot extrafine pens. A taste: Click through to the full campaign on the DesignBoom blog. In the meantime, we'll leave you with the equally hilarious and disturbing Lego thong and tramp stamp: http://prescient-media.com/2010/07/lego-goes-bad-and-pilot-gets-good/ Prescient Media's founder and principal is Stephen Boykewich, a media strategist, web and graphic designer, and journalist who lives in Brooklyn. Stephen has served as a media strategist for non-profit and social justice organizations including the Transportation Equity Network, the New Orleans Workers’ Center for Racial Justice, ISAIAH, and the International ... http://prescient-media.com/2010/07/who-we-are/ From Julian Hansen, a very clever, very young graphic designer in Copenhagen, a big old-fashioned flow chart that tells you all you need to know about picking a typeface. Especially if you cried watching Terminator. Click on the image for the full-sized chart. Julian sells a poster version here. http://prescient-media.com/2010/07/how-to-choose-a-font/ Prescient Media loves WordPress. Prescient Media is in Brooklyn. Brooklyn loves Jay-Z. Jay-Z lives in Brooklyn. And now Jay-Z's on WordPress. At last all is right with the world. Well, almost. Having the great Jay-Z, a/k/a Sean Carter, a/k/a Jay, a/k/a J-Hov, a/k/a Hov, a/k/a Hova, a/k/a Jigga, a/k/a Jigga Man, ... http://prescient-media.com/2010/07/jay-z-online-brooklyn-goes-hard-for-wordpress/ Prescient Media performed a comprehensive identity and web redesign for the Transportation Equity Network (TEN), a 41-state network of more than 350 grassroots organizations. We also conceived and implemented a national media strategy that led to front-page coverage in the Washington Post, as well as prominent coverage in the New York Times, the ... http://prescient-media.com/2010/07/transportation-equity-network/