Prescient Media designed and executed the communications and media strategy for the National Guestworker Alliance‘s Justice at Hershey’s campaign, a historic effort by hundreds of J-1 student workers from all around the world who escaped captive labor in the Hershey’s packing plant in the summer of 2011.
The results, within two weeks of the public launch of the campaign:
- 700 articles in U.S. newspapers and websites
- Five New York Times pieces in eight days, including three news articles, an editorial, and an op-ed
- Dozens of TV and radio broadcasts
- International coverage in Great Britain, Ukraine, Holland, Russia, Romania, Turkey, and India
- More than 65,000 online petition signatures in support of campaign demands
- More than 250,000 views of campaign videos on YouTube
- Thousands of supporters posting on Hershey’s Facebook page
- Thousands of emails, phone calls, and faxes to Hershey’s corporate headquarters
The National Domestic Workers Union came to Prescient Media for communications and media strategy work around the launch of Caring Across Generations, a national movement to a movement to protect and expand our nation’s support system for the aging and people with disabilities at a time when the need for care in America is skyrocketing.
The Excluded Worker Congress came to Prescient Media for communications consulting, media strategy, and web design and development for the launch of a national campaign in support of the POWER Act.
The bill, introduced to both houses of Congess by Sen. Robert Menendez and Reps. George Miller and Judy Chu, protects the right of immigrant workers to expose labor abuses without fear of retaliation—which will secure job opportunities, wages, and working conditions for U.S.-born workers as well.