Prescient Media designed and executed the communications and media strategy for the National Guestworker Alliance‘s Justice at Hershey’s campaign, a historic effort by hundreds of J-1 student workers from all around the world who escaped captive labor in the Hershey’s packing plant in the summer of 2011.
The results, within two weeks of the public launch of the campaign:
- 700 articles in U.S. newspapers and websites
- Five New York Times pieces in eight days, including three news articles, an editorial, and an op-ed
- Dozens of TV and radio broadcasts
- International coverage in Great Britain, Ukraine, Holland, Russia, Romania, Turkey, and India
- More than 65,000 online petition signatures in support of campaign demands
- More than 250,000 views of campaign videos on YouTube
- Thousands of supporters posting on Hershey’s Facebook page
- Thousands of emails, phone calls, and faxes to Hershey’s corporate headquarters
ISAIAH – 10,000 Voices Campaign
January 14, 2011 | Tags: branding, graphic design, identity design, ISAIAH, social justice
The Minnesota social justice organization ISAIAH hired Prescient Media to develop a comprehensive identity design and messaging platform for its 10,000 Voices for One Minnesota campaign, developing over the course of 2010 in advance of the MN gubernatorial election.
Prescient provided a compelling visual brand and a full compliment of collateral campaign materials, from stationary and brochures to postcards and DVD labels.
So you want to brand a city?
August 3, 2010 | Tags: cities, gallery, identity design, logo design, showcase
When I studied typography with the legendary Ed Benguiat — type designer extraordinaire, with some 700+ typefaces to his name (and a second career as a jazz drummer) — he said that there was one project he’d always dreamt of: branding an airline. The scope, the scale, the range…what’s not to get excited over?
And if you like that idea, what about branding a city?
Start researching the competition at Stadtlogo Design, a huge and endlessly fascinating gallery of logos designed for cities. It’s heavy on European examples, since the site is the work of German economist Wilfried Weisenberger (and is in German), but there are plenty of U.S. examples too.
The work ranges from the lovely…
…to the hideous…
…from the somewhat too abstract…
…to the definitely too literal…
…from the Abstract Expressionist-inspired…
…to the 60s-inspired…
…to the Clip Art-inspired…
…to the…well…uninspired…
…to the just plain bizarre:
WordPress NYC logo competition
August 19, 2009 | Tags: identity design, logo design, NYC, wordpress
WordCamp NYC, a two-day conference of WordPress users, designers, developers, educators and enthusiasts in NYC, is still a few months off — Nov. 14-15 — but the event’s logo competition deadline is coming up fast: Aug. 31.
It’s too good a chance to pass up. As the call for entries points out, “if your logo is chosen, it will appear on hundreds of attendee t-shirts, on web sites receiving millions of hits, and on all the printed materials at the actual event in October.”
Click here for full rules.