Gamaliel Foundation
January 17, 2011 | Tags: annual report, brand, crisis response, identity, logo, media strategy, web design
The Gamaliel Foundation, the community organizing network where President Barack Obama began his work as an organizer, had 25 years of history winning victories for poor people and people of color. Its lack of communications and media capacity, however, left it vulnerable to politically motivated attacks.
Prescient Media first composed and executed a highly successful crisis response operation to deal with the attacks, then led a team of staff and consultants in an identity and web redesign worthy of mentors to the president.
Prescient designed and produced a full compliment of marketing materials, including business cards, stationary, brochures, posters, t-shirts, and the first annual report (PDF) in the organization’s 25-year history.
We also conducted media trainings with hundreds of Gamaliel staff, organizers, and community leaders nationwide; and composed and executed media strategies for a dozen local and national campaigns on immigration, transportation, and education.
Transportation Equity Network
December 21, 2010 | Tags: branding, identity, logo, marketing, media strategy, rebranding, web design, web development
Prescient Media performed a comprehensive identity and web redesign for the Transportation Equity Network (TEN), a 41-state network of more than 350 grassroots organizations.
We conceived and implemented a national media strategy that led to front-page coverage in the Washington Post, as well as prominent coverage in the New York Times, the LA Times, USA Today, the Associated Press, the St. Louis Post-Dispatch, the NY Daily News, NPR, and dozens of other outlets.
We also directed a comprehensive online outreach campaign for TEN, utilizing Facebook, YouTube, Twitter, Huffington Post, Google AdWords, and the Democracy in Action/Salsa platform.
Prescient Media continues to work with TEN on media strategy, online outreach, and graphic design for web and print.
