Caring Across Generations
July 7, 2011 | Tags: Caring Across Generations, communications strategy, elders, marketing, media strategy, NDWA
The National Domestic Workers Union came to Prescient Media for communications and media strategy work around the launch of Caring Across Generations, a national movement to a movement to protect and expand our nation’s support system for the aging and people with disabilities at a time when the need for care in America is skyrocketing.
Transportation Equity Network
December 21, 2010 | Tags: branding, identity, logo, marketing, media strategy, rebranding, web design, web development
Prescient Media performed a comprehensive identity and web redesign for the Transportation Equity Network (TEN), a 41-state network of more than 350 grassroots organizations.
We conceived and implemented a national media strategy that led to front-page coverage in the Washington Post, as well as prominent coverage in the New York Times, the LA Times, USA Today, the Associated Press, the St. Louis Post-Dispatch, the NY Daily News, NPR, and dozens of other outlets.
We also directed a comprehensive online outreach campaign for TEN, utilizing Facebook, YouTube, Twitter, Huffington Post, Google AdWords, and the Democracy in Action/Salsa platform.
Prescient Media continues to work with TEN on media strategy, online outreach, and graphic design for web and print.
More ‘pointless babble’ on Twitter than, well, anything else
August 18, 2009 | Tags: marketing, self-promotion, social media, Twitter
Twitter poll shocker — or not — from a cleverly tech-news-making study by Pear Analytics: more tweets fall in the category of “Pointless Babble” (40.55%) than any other (News, Spam, Self-Promotion, Conversational and Pass-Along Value).
There’s plenty to dispute in the categorization, methodology, and meaning of the results, but one of the most interesting results was accidental, namely:
Our initial hypothesis that we intended to prove was that Twitter was being used predominantly for self-promotion. These are tweets that are trying to push a product, service or have a distinct “Twitter only offer” of some kind.
Surprisingly for Pear, only 5.85% of the tweets they tracked (2,000 public tweets over two weeks) fell into the “Self-Promotion” category.
A selfless lot, Twitter users. Or else it’s evidence that some of the ten-thousand odd self-proclaimed social media gurus ready to charge hundreds of dollars an hour to tell small business owners how to tweet their way to success may know a little less than they pretend to.
Pear plans to repeat the study each quarter to track trends. It’ll be interesting to watch.
Download the full results here (PDF).
Viral marketing at its best
May 21, 2009 | Tags: marketing
Actual job ad posted on NYC-area Craigslist not long ago:
Flawless Business Plan Seeking Teleportation Scientist
Date: 2009-02-18, 2:37PM CST
We are a small group of very well qualified businessmen who have a complete business plan that aims to yield investors, and partners, 1,000% returns within only a five year period. We have all the pieces in place, including CEO, marketing, and finance management. The only missing piece is YOU! We are looking for a very motivated, team-oriented scientist who has experience in teleportation research and/or technology. We will provide patent funding and small stipend. Once technology prototype is developed, the business will take off running- or teleporting! Significant equity will be provided as payment. Send a resume and any other information that may set you apart from other teleportation scientists. Can’t wait for you to join our team.* Location: Who Cares-you should be here in a second
* Compensation: Small stipend for living expenses; significant equity in the business
* Principals only. Recruiters, please don’t contact this job poster.
* Please, no phone calls about this job!
* Please do not contact job poster about other services, products or commercial interests.
If this is part of a viral marketing campaign, I don’t care how bad the movie is; I’ll see it out of sheer respect.