Prescient Media

• @pasekandpaul The sooner the better! I'll drop you a line. in reply to pasekandpaul 09:17:54
• Aargh! Just saw 2 of last 3 eps of @killen8's #Awake, and it's KILLING me that NBC cancelled it. Pushing every last viewer to cable?? 21:42:28
• .@jasonsfolly How can we not blame NBC for canceling #Awake? Great they picked it up, but they ran out of bravery way too soon. in reply to jasonsfolly 21:51:56
• @johnaugust What about a social media campaign to inspire/shame @clmazin to stay? in reply to johnaugust 21:55:03

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• I've never seen such hateful comments on an #NYT story. #racism #hate #panic http://t.co/spz6fQi7 14:01:18
• As an antidote to the volcano of #hate over nonwhite birthrate passing white in US, read @policylink @PRlady25 http://t.co/nQD5CLGI 14:06:15
• .@FTA_DOT Here's the state of #NYC #transit on #TranspoWeek: http://t.co/ZXrPMY0O in reply to FTA_DOT 14:09:12
• @TimAtTVDotCom Which is exactly why @nbc cancelled it, damn it all… in reply to TimAtTVDotCom 14:13:33
• @pasekandpaul Congrats, Benj!! in reply to pasekandpaul 14:17:34
• Dead-on illustration by @danshipper of working hard to get better: expectatns, reality, feeling: http://t.co/rsmLwl26 14:24:45
• .@danshipper Here's what's hanging over my desk now! http://t.co/mDfSt6Ln in reply to danshipper 15:28:23
• @camrunlewis Thanks for the follow, Cam! 16:49:28

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• @dreamofitaly Where can we find the list? in reply to dreamofitaly 12:07:49
• @BiffBenson Alright, that's pretty damn cool. in reply to BiffBenson 12:08:19
• Ah, Puglia… http://t.co/bFVqTbqv via @TwitPic @dreamofitaly 12:10:53
• .@dreamofitaly Thanks! Knockout photos…got to get down to Basilicata #italy in reply to dreamofitaly 12:15:38

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• Would you have paid $18M for this web redesign? http://t.co/vPpSPA3J 12:59:25
• .@NewYorker: "I've seen fights in the bleachers at Mets games that made more sense than the wars in 'John Carter.'" Yikes! 13:05:01
• Just out: State of the News Media 2012 http://t.co/deKSiqGc 21:07:36

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• #Awake gets better every week! 3rd episode is best yet. Hats off, @killen8! @NBCAwake 19:21:05
• @mttmcg For journalism, or credulous producers who confuse theater with reporting? in reply to mttmcg 19:24:27
• @mttmcg Well, yeah, I'm with you. Sad. in reply to mttmcg 22:20:34

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• Will L.A. end flood of $250 "truancy" tickets agst students of color in vote tmrw? #civilrights #DNnewstip http://t.co/R3sCyoXR 11:24:33
• @johnmajames Let's hope. in reply to johnmajames 19:14:28
• #JusticeatHersheys back in NYT: DOL nails @hersheys subcontractors for willful labor violations: http://t.co/tKXrp2cG 19:35:35

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• .@nytkeller, Tilda Swinton playing Julian Assange would be the best casting since Andy Griffith as Lonesome Rhodes. http://t.co/MCG8Sfxn 09:42:57
• So you wanna be a movie poster #designer? http://t.co/ggq8H2A4 09:45:27
• Riveting story on recent Taliban kidnappings, after-dinner games, DVDs they watch at night: http://t.co/fZ7sqdLF 10:05:40
• .@ledenik1 …or the Met's new Islamic galleries. Amazing. http://t.co/lLT4lzJP in reply to ledenik1 16:24:35

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• Right on, @mtaibbi. All too true… http://t.co/i5f9YjQB 16:34:33
• .@killen8, congrats on @NBCAwake! Watched pilot last night, fired up for all of Season 1! http://t.co/LDNu6YOK 16:40:40
• Riveting @NewYorker story of plagiarism addict Quentin Rowan, would-be spy novelist: http://t.co/Ywqw36mL 20:22:04

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• Stunning and a little creepy: listen to the clips http://t.co/qCz41Lfi 10:18:51
• More from computer composer Emily Howell: http://t.co/yXsOlxpc 10:21:07
• Competitive risk-taking peaks at age 50? http://t.co/9MeuPiON 10:30:11

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• Swiss-Italian philosopher/scientist race cars. Wow. http://t.co/BFn01K1L 09:04:28
• 2/3 of $100k+ earners support tax hike for the rich – #inequality http://t.co/P4zE0bdy 12:45:42
• Stunning #inequality graphs from Mother Jones: http://t.co/329Yo2c4 12:51:59

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• #justiceathersheys nyc times sq @hersheys @ngadignity @SEIU http://t.co/34hNjmu 09:32:48
• #justiceathersheys nyc times sq @hersheys @ngadignity @SEIU http://t.co/iXsB7J6 09:33:20
• #justiceathersheys nyc times sq @hersheys @ngadignity @SEIU http://t.co/apjnt6g 09:33:36
• #justiceathersheys nyc times sq @hersheys @ngadignity @SEIU @ricksmithshow http://t.co/xxjGY02 09:34:09
• #justiceathersheys nyc times sq @hersheys @ngadignity @SEIU @ricksmithshow http://t.co/7I4vYeu 09:42:13
• .@hersheys rsheys blocks the door #justiceathersheys nyc times sq @ngadignity @SEIU @ricksmithshow http://t.co/m4VW2SX 09:59:14

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Prescient Media designed and executed the communications and media strategy for the National Guestworker Alliance‘s Justice at Hershey’s campaign, a historic effort by hundreds of J-1 student workers from all around the world who escaped captive labor in the Hershey’s packing plant in the summer of 2011.

The results, within two weeks of the public launch of the campaign:

• 700 articles in U.S. newspapers and websites
• Five New York Times pieces in eight days, including three news articles, an editorial, and an op-ed
• Dozens of TV and radio broadcasts
• International coverage in Great Britain, Ukraine, Holland, Russia, Romania, Turkey, and India
• More than 65,000 online petition signatures in support of campaign demands
• More than 250,000 views of campaign videos on YouTube
• Thousands of supporters posting on Hershey’s Facebook page
• Thousands of emails, phone calls, and faxes to Hershey’s corporate headquarters

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