Daily Tweet Digest: 02-12-2011
December 3, 2011 | Tags: communications, design, media strategy, social media, Twitter
- Stunning and a little creepy: listen to the clips http://t.co/qCz41Lfi 10:18:51
- More from computer composer Emily Howell: http://t.co/yXsOlxpc 10:21:07
- Competitive risk-taking peaks at age 50? http://t.co/9MeuPiON 10:30:11
Daily Tweet Digest: 04-10-2011
October 5, 2011 | Tags: communications, design, media strategy, social media, Twitter
- Swiss-Italian philosopher/scientist race cars. Wow. http://t.co/BFn01K1L 09:04:28
- 2/3 of $100k+ earners support tax hike for the rich – #inequality http://t.co/P4zE0bdy 12:45:42
- Stunning #inequality graphs from Mother Jones: http://t.co/329Yo2c4 12:51:59
Daily Tweet Digest: 31-08-2011
September 1, 2011 | Tags: communications, design, media strategy, social media, Twitter
- #justiceathersheys nyc times sq @hersheys @ngadignity @SEIU http://t.co/34hNjmu 09:32:48
- #justiceathersheys nyc times sq @hersheys @ngadignity @SEIU http://t.co/iXsB7J6 09:33:20
- #justiceathersheys nyc times sq @hersheys @ngadignity @SEIU http://t.co/apjnt6g 09:33:36
- #justiceathersheys nyc times sq @hersheys @ngadignity @SEIU @ricksmithshow http://t.co/xxjGY02 09:34:09
- #justiceathersheys nyc times sq @hersheys @ngadignity @SEIU @ricksmithshow http://t.co/7I4vYeu 09:42:13
- .@hersheys rsheys blocks the door #justiceathersheys nyc times sq @ngadignity @SEIU @ricksmithshow http://t.co/m4VW2SX 09:59:14
Prescient Media designed and executed the communications and media strategy for the National Guestworker Alliance‘s Justice at Hershey’s campaign, a historic effort by hundreds of J-1 student workers from all around the world who escaped captive labor in the Hershey’s packing plant in the summer of 2011.
The results, within two weeks of the public launch of the campaign:
- 700 articles in U.S. newspapers and websites
- Five New York Times pieces in eight days, including three news articles, an editorial, and an op-ed
- Dozens of TV and radio broadcasts
- International coverage in Great Britain, Ukraine, Holland, Russia, Romania, Turkey, and India
- More than 65,000 online petition signatures in support of campaign demands
- More than 250,000 views of campaign videos on YouTube
- Thousands of supporters posting on Hershey’s Facebook page
- Thousands of emails, phone calls, and faxes to Hershey’s corporate headquarters
Daily Tweet Digest: 18-08-2011
August 19, 2011 | Tags: communications, design, media strategy, social media, Twitter
- #JusticeatHersheys day2 @hersheys http://t.co/iNVxdCk 16:50:13
- #JusticeatHersheys day2 @hersheys @jwjnational @NGAdignity http://t.co/FfpiWCn 16:51:24
- #JusticeatHersheys day2 @hersheys @NGAdignity @jwjnational http://t.co/ynsUxv4 16:53:38
- #JusticeatHersheys day2 @NGAdignity @hersheys @jwjnational http://t.co/NbJBRc8 16:54:43
Daily Tweet Digest: 17-08-2011
August 18, 2011 | Tags: communications, design, media strategy, social media, Twitter
- #JusticeatHersheys http://t.co/HaTD62E 13:50:37
- #JusticeatHersheys http://t.co/GRVsMvr 13:51:00
- IMAGES: Student Workers, Union Members Protest At Lebanon Plant – Photos – WGAL The Susquehanna Valley: http://t.co/z9n2JwH 19:04:08
- LMAO “We’re not trying to pass the buck,” Exel spokeswoman said. “It’s a bit of a layered situation.” #JusticeatHersheys goo.gl/dKzPh 20:03:24
- #JusticeatHersheys and @NGAdignity just hit the NYT! http://t.co/GZjdDXm 20:34:57
- Beautiful #JusticeatHersheys TV coverage on Fox43 – Godwin, you’re a star! http://t.co/wA1RItY @hersheys 21:40:09
Daily Tweet Digest: 06-08-2011
August 7, 2011 | Tags: communications, design, media strategy, social media, Twitter
- Full of new ideas on #nonprofit #socialmedia after an energizing #sm4np conference this week. 07:14:26
- After #debt debacle, disapproval of #Congress at 82%, highest on record. http://t.co/kDleFnj 07:27:10
- Wow: China scolds US on #debt ( http://t.co/VeHc6Zg ), while Americans want #jobcreation over #spending #cuts 2:1. http://t.co/kDleFnj 07:32:02
- At #jwj11? See 5-min play “J-1 Student Experience” in lobby 5pm @carexgens, @dcjwj @jwjnational @studentlabor @ourwalmart @usstudents 11:45:57
- Please RT #jwj11 See 5-min student play “J-1 Exprnc” lobby 5pm @CaringAcrossGen @DCJwJ @jwjnational @studentlabor @atticascott @USStudents 12:42:12
- @ALIGNny Thanks for follow and RT! 13:14:58
- @MOJwJ Thanks for follow and RT! 13:15:22
- @atticascott Thanks for follow and RT, Attica! 13:26:16
Daily Tweet Digest: 05-08-2011
August 6, 2011 | Tags: communications, design, media strategy, social media, Twitter
- Good nonprofit social media tips in #SM4NP recap from @farra of @bigduck bit.ly/pGJu9g 09:47:58
- Love it: If browsers were celebrities – Firefox is Morgan Freeman: http://t.co/mni9rzB 09:50:06
- A few of the reasons I love WordPress: How WordPress beat Joomla: http://t.co/wWcQjjN 09:52:35
- At #jwj11, Sec’y Labor Hilda Solis lifts up #careXgens and National Guestworker Alliance’s Vanderbilt campaign! 06:48:42
Caring Across Generations
July 7, 2011 | Tags: Caring Across Generations, communications strategy, elders, marketing, media strategy, NDWA
The National Domestic Workers Union came to Prescient Media for communications and media strategy work around the launch of Caring Across Generations, a national movement to a movement to protect and expand our nation’s support system for the aging and people with disabilities at a time when the need for care in America is skyrocketing.
The Excluded Worker Congress came to Prescient Media for communications consulting, media strategy, and web design and development for the launch of a national campaign in support of the POWER Act.
The bill, introduced to both houses of Congess by Sen. Robert Menendez and Reps. George Miller and Judy Chu, protects the right of immigrant workers to expose labor abuses without fear of retaliation—which will secure job opportunities, wages, and working conditions for U.S.-born workers as well.
Gamaliel Foundation
January 17, 2011 | Tags: annual report, brand, crisis response, identity, logo, media strategy, web design
The Gamaliel Foundation, the community organizing network where President Barack Obama began his work as an organizer, had 25 years of history winning victories for poor people and people of color. Its lack of communications and media capacity, however, left it vulnerable to politically motivated attacks.
Prescient Media first composed and executed a highly successful crisis response operation to deal with the attacks, then led a team of staff and consultants in an identity and web redesign worthy of mentors to the president.
Prescient designed and produced a full compliment of marketing materials, including business cards, stationary, brochures, posters, t-shirts, and the first annual report (PDF) in the organization’s 25-year history.
We also conducted media trainings with hundreds of Gamaliel staff, organizers, and community leaders nationwide; and composed and executed media strategies for a dozen local and national campaigns on immigration, transportation, and education.
Transportation Equity Network
December 21, 2010 | Tags: branding, identity, logo, marketing, media strategy, rebranding, web design, web development
Prescient Media performed a comprehensive identity and web redesign for the Transportation Equity Network (TEN), a 41-state network of more than 350 grassroots organizations.
We conceived and implemented a national media strategy that led to front-page coverage in the Washington Post, as well as prominent coverage in the New York Times, the LA Times, USA Today, the Associated Press, the St. Louis Post-Dispatch, the NY Daily News, NPR, and dozens of other outlets.
We also directed a comprehensive online outreach campaign for TEN, utilizing Facebook, YouTube, Twitter, Huffington Post, Google AdWords, and the Democracy in Action/Salsa platform.
Prescient Media continues to work with TEN on media strategy, online outreach, and graphic design for web and print.
