jay-zpresszPrescient Media loves WordPress. Prescient Media is in Brooklyn. Brooklyn loves Jay-Z. Jay-Z lives in Brooklyn. And now Jay-Z’s on WordPress.

At last all is right with the world.

Well, almost. Having the great Jay-Z, a/k/a Sean Carter, a/k/a Jay, a/k/a J-Hov, a/k/a Hov, a/k/a Hova, a/k/a Jigga, a/k/a Jigga Man, choose WordPress is a great validation for the onetime little-blogging-platform-that-could — now a powerful, flexible content management system that drives a stunning array of websites by an impressive roster of users, including (Technorati says):

* CNN
* Fisherprice
* Wall Street Journal
* Forbes
* National Geographic
* Arena Magazine
* PopWatch Entertainment Weekly
* Nikon
* Pepsi
* Nokia
* Best Buy
* Ford
* Coca-Cola

On the other hand, for a man who makes videos like this –

– his current site is a little…basic.

We’re happy to help any time, J.

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The harpsichord-heavy, neo-psychadelic, always inimitable New Lines called on Prescient Media to design a record cover for a single to be released on the French Beko Digital Single site.

Beko has a pretty spare aesthetic, and had never encountered an artist who wanted its own album cover for a release, but in this, as in all things, The New Lines broke new ground. They wanted something in the spirit of Beko’s hyper-geometric color-bar covers…

beko-sample-cover

…but with a little more life to it. A little more psychadelic flair. And a reference to something either odd or flat-out disturbing. Say, Easter Island. Or the movie Holy Mountain. Or Joseph Goebbels.

Something a little more like:

beko-single-cover

Or:

beko-single-cover-holymountain

Or else:

beko-single-cover-goebbels

In the end, Beko insisted on doing it’s own auto-generated color-bar box, but happily for The New Lines, the single didn’t go unnoticed. And that’s the important thing in the end.

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As brutal as the New York weather has been in recent weeks — and promises to be for at least another week — the rain last Sunday was just sporadic enough to let much of the Make Music NYC festival go off as planned: 850 concerts of every conceivable type in every corner of the city, especially outdoors.

The New Lines, a Brooklyn-based band that plays reverby, melancholy, melodic pop influenced in equal measures by Stephin Merritt, Broadcast, and Joy Division, had a pair of concerts at the festival. Mastermind multi-instrumentalist Hewson Chen asked Prescient Media to produce a poster in the old Bauhaus spirit for a pair of concerts it played that day.

If you were around Williamsburg/Bushwick that Saturday night or Sunday, you may have seen the result:

poster-2-small

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Last week’s Adobe newsletter included a list of bleeding edge Flash websites and asked readers whether any might be early candidates for site of the year.

labuat0509

For my money, the most exciting of the bunch is a sort of interactive music video for a lovely song called “Soy tu aire” by Spanish singer Labuat. Eye-popping, unexpected, and genuinely moving all at once.

Big kudos to Herraiz Soto & Co., the interactive ad agency that created the site.

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