The harpsichord-heavy, neo-psychadelic, always inimitable New Lines called on Prescient Media to design a record cover for a single to be released on the French Beko Digital Single site.

Beko has a pretty spare aesthetic, and had never encountered an artist who wanted its own album cover for a release, but in this, as in all things, The New Lines broke new ground. They wanted something in the spirit of Beko’s hyper-geometric color-bar covers…

beko-sample-cover

…but with a little more life to it. A little more psychadelic flair. And a reference to something either odd or flat-out disturbing. Say, Easter Island. Or the movie Holy Mountain. Or Joseph Goebbels.

Something a little more like:

beko-single-cover

Or:

beko-single-cover-holymountain

Or else:

beko-single-cover-goebbels

In the end, Beko insisted on doing it’s own auto-generated color-bar box, but happily for The New Lines, the single didn’t go unnoticed. And that’s the important thing in the end.

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As brutal as the New York weather has been in recent weeks — and promises to be for at least another week — the rain last Sunday was just sporadic enough to let much of the Make Music NYC festival go off as planned: 850 concerts of every conceivable type in every corner of the city, especially outdoors.

The New Lines, a Brooklyn-based band that plays reverby, melancholy, melodic pop influenced in equal measures by Stephin Merritt, Broadcast, and Joy Division, had a pair of concerts at the festival. Mastermind multi-instrumentalist Hewson Chen asked Prescient Media to produce a poster in the old Bauhaus spirit for a pair of concerts it played that day.

If you were around Williamsburg/Bushwick that Saturday night or Sunday, you may have seen the result:

poster-2-small

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